Fox Sports banned a commercial during the recent Super Bowl XLV. Speaking as a Bears fan, only the Green Bay Packers should have been banned from TV. Instead, the Packers played (very well, unfortunately) and a commercial was banned, now referred to as the "John 3:16" commercial. The Fox Sports decision was based on the conclusion that the John 3:16 commercial contains "religious doctrine" and offensive content. Unexpectedly, the commercial did air locally in Washington, DC and Birmingham, Alabama just before the start of the fourth quarter. But to my knowledge, the rest of the country was excluded.
Fun and creative commercials have become as much a part of the Super Bowl landscape as the game itself. My favorite ad was the VW Passat commercial with the kid in the Darth Vader outfit. The aliens-in-neon-suits halftime show provided an excellent opportunity to leave the room to satisfy an odd craving for Doritos and to brush up on my Star Spangled banner lyrics. Pardon my pastoral bias, but the banning of the John 3:16 commercial was not only irksome, it just seemed un-American to me.
The John 3:16 commercial had been produced by Fixed Point Foundation, a group founded by Larry Taunton whose stated mission is to "promote a confident Christianity in the public square by fortifying the minds of Christians and challenging the faith of skeptics". Their commercial features a home football party where the guests are watching a "big game". A defensive player sacks the quarterback, and then helps him up. The camera does a face shot of the defensive lineman, which reveals the white letters "John 3:16" inside his eye black, a la Denver Bronco's rookie quarterback Tim Tebow. In the banned commercial, one guest questions what John 3:16 is, his buddy says he doesn't know, but he's going to look it up. That's it. No preaching, no cajoling, just a simple message at the end of the spot to visit lookup316.com. Fox TV determined that they would not run the commercial because they did not want to "cause that kind of controversy."
So let's see, John 3:16, how offensive is that Bible verse? "For God so loved the world..." conveys the idea of God loving the world that He created. God's love is controversy? I don't think so. Doesn't the idea of God as loving, gracious, and merciful convey hope to men and women everywhere? Is there something wrong with hope?
Fox Sports must have foreseen the easily offended viewer reading the next phrase of John 3:16, "...that He gave His one and only Son". God giving His only Son, Jesus Christ to be punished for the sins of those who believe is offensive? For those who believe themselves to be capable of handling their own arrangements for eternal life, I suppose an offense could be taken. For me, once a ruined sinner in need of a Savior, I call that "good news".
Some will say, "His one and only Son" is clearly controversial. There are a number of other religious groups with other religious leaders who would either deny that Jesus of Nazareth is God in a human body, or they would claim equal status for the religious leader of choice. However, those other religious leaders are dead and buried. Jesus Christ is alive, the tomb is empty. He conquered death, rose again physically on the third day, and appeared to over 500 witnesses. Even the Jewish historian Josephus recorded the resurrection of Jesus Christ.
Continuing with John 3:16, the reader is told, "...that whosoever believes in Him", implies that anyone who believes in Jesus Christ may come to Him, regardless of one's past, race, gender, or ethnic background. That invitation sounds more like generosity than controversy. If a local hot dog stand advertised free hot dogs to whoever asks for one, said stand would be perceived as generous, not controversial.
Fox Sports did approve homeaway.com's "Test Baby" ad. In this vulgar mess of chaotic lunacy, the viewer is being shown a family in a hotel room where a mother has just laid her infant on a table. Accidentally, the baby is catapulted up against the large plate glass wall. The camera focuses in on what momentarily appears to be an infant whose face is being crushed and distorted by the impact. Viewers are quickly relieved when the bombastic announcer screeches out, "Test baby." When did violence against an infant, or even a horrible accident like the one depicted become comedic fodder? Maybe we should expect exploding grandmothers for next year's big game? I believe I'll pass on any recommendations from homeaway.com for my next family vacation, thank you very much.
Curiously, Fox Sports is more concerned with the ambushed viewer of the John 3:16 commercial who would look up John 3:16 and read the concluding words, "...shall not perish, but have everlasting life." Believing in Jesus Christ means we need not perish under the penalty of sins, but rather be rescued and have eternal life in heaven. Doesn't it go without saying that a church should be addressing eternal issues? If heaven and hell are real places, and they are, then is it not the duty of genuine Christians to be explaining what the only Son of God had to say about it? One statement sums it up, and it is found in the Bible in John 3:16... look it up when you get a chance.
Pastor Arvid Svendsen
Harvest Bible Chapel New Lenox
Meeting at LincolnWay Central High School
Sunday 10:15 AM